BA of Design, Communication Design • 5+ years working experience
"An open-minded approach that acknowledges different perspectives is essential, as actions like curiosity, directness, comfort, firmness, and passion can be viewed positively or negatively based on individual perception."
Experiences
TravelWifi
UXUI Designer
Nov 2019 - Dec 2022
As the sole designer in a digital product development team, I played a vital role in delivering intuitive features that seamlessly connected multiple stakeholder requirements while prioritising usability. The result was an accessible platform with a global audience.
Work with a Agilefall methodology while utilising scrum frameworks & design sprints.
Collaborate closely with cross-functional teams & facilitate discussions to help understand business requirements, features, technical feasibility and desired outcomes.
Develop end-to-end interaction flow diagrams that address both business and user needs.
Develop UI designs that is easy to read and find.
Create and implement design system guidelines.
Contribute to product roadmap by incorporating UX principles, design thinking activities, and UX artefacts into the design process to ensure that the end product is user-centric and meets their needs.
Yogofi
Senior Designer
Nov 2018 - Nov 2019
As the lead designer in a startup business, I am tasked with additional responsibilities on top of executing design. From coming up with marketing ideas to fit stakeholders requirements, product management and the opportunity to step into UI Design.
Working side by side with stakeholders breaking down and understanding their thought process to aid business decisions.
Working closely with marketing manager to assist with coming up with marketing strategies and plan.
Mentoring and assisting junior designer in the day to day.
Creating and implementing brand identity/guidelines.
Contributing to product introduction by incorporating design thinking into the process to ensure that the end product meets the user needs.
Working with developers to help implement changes and refurbishment to the mobile app, website and CMS portals.
InterContinental Hotels Group
Creative Specialist
Dec 2017 - Aug 2018
Within my role, I was responsible for creating resources for internal events, branding initiatives, collaterals, instructional videos, and presentation templates, spanning across 11 different brands within the company's portfolio.
Digital Boomerang
Intern Web UI Designer
Jul 2011 - Dec 2012
Participating in client meetings, brainstorming sessions, creating wireframes, developing high-fidelity prototypes, and presenting concepts—all while managing tight deadlines.
Achievement
Certified Usability Analysts
Human Factors International
Training
Royal Melbourne Institute of Technology SIM
Bachelor of Design Communication Design
2016 - 2017
Nanyang Academy of Fine Arts (NAFA)
Diploma in Design & Media:
Graphic Design
2009 - 2014
St Andrews School
GCE ‘O’ Levels
2003 - 2007
Abilities
UX Design
UI Design
Visual Identity Design
Wireframing
Information Architecture
Editorial Design
Branding
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe XD
Figma